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VELORA

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Mind · Body · Purpose
Sammy Houle, founder of VELORA Health & Performance
Mind · Body · Purpose

Strong, healthy, and fully yourself — from the inside out.

Coaching for ambitious women 30+ who want to look their best, feel their best, and finally understand what their body needs.

You're doing all the "right" things. So why isn't it working?

Training harder. Eating less. Still stuck with stubborn weight, low energy, bloating, poor digestion, hormone concerns — or just feeling disconnected from your body. The problem isn't your effort. It's that no one has looked at the whole picture.

Sammy Houle with fresh greens

I coach the whole woman — not just the body.

Nutrition, training, hormones, gut health, lifestyle, stress, mindset, and the season of life you're actually in. A personalized strategy and the support to make it sustainable.

  • Nutrition
  • Training
  • Hormones
  • Gut health
  • Lifestyle
  • Stress
  • Mindset
  • Habits

Ways to work together

Every path starts with a discovery call, so we can learn more about you, your goals, and find the right level of support for you.

Real women. Real change.

Meet your coach

Hi, I'm Sammy.

My journey in health and fitness started over 12 years ago. With a background in athletic training and years of competing that eventually led me to becoming an IFBB Bikini Pro, I learned what it takes to completely transform a physique. But somewhere along the way, I also learned that looking your best doesn't always mean feeling your best.

For years, I thought the answer was always to work harder, be more disciplined, eat less, train more, and keep pushing. Eventually, my body started telling me otherwise. I found myself struggling with my own gut health, hormones, energy, and overall well-being, and I had to learn how to rebuild my health from the inside out.

That season completely changed the way I viewed health — and the way I coach women today. True transformation isn't just about macros and workouts. It's about understanding your body, supporting your health, managing stress, creating sustainable habits, and developing a mindset that allows you to actually maintain the life you're building.

And somewhere within my own transformation, my faith became a much bigger part of my life too. The more I stopped trying to control everything and started grounding my identity in something deeper than my body, achievements, or appearance, the more my definition of success began to change.

Today, I work with ambitious women 30+ who are used to doing everything for everyone else — women who are driven, capable, and ready to feel like themselves again. I understand that looking good is only one piece of the equation. I want my clients to feel strong, energized, confident, and at home in their bodies while building a lifestyle they can actually sustain.

That's ultimately why I created VELORA. I wanted to create the kind of coaching I wish I had — an approach that cares just as much about the woman inside the body as the transformation happening on the outside. Because I don't believe you should have to choose between looking incredible and feeling incredible.

Meet Sammy

A quick hello

Thirty seconds on who I work with and why I built VELORA.

Sammy Houle

Want to explore your hormones further?

For women looking for additional support with hormones, labs, or medically guided care, I partner with an independent hormone clinic that provides access to licensed medical providers and individualized treatment options.

VELORA coaching and medical care are separate services. Any medical evaluation, diagnosis, treatment, or prescriptions are provided directly through the clinic and its licensed providers.

Use code SAMMY to receive $50 off per month.

I may receive compensation when you use my link or code.

Get in touch

Have a question about VELORA, coaching, partnerships, speaking, or something else? I'd love to hear from you.

It's about becoming who you were created to be.